Content marketing

My content marketing experience ranges from copywriting and reports, to newsletter copy and design, social media and content management. 

My marketing clients have included Immediate Media, Formula 1, Canvas8 and Obicà.

I designed, implemented and wrote newsletter copy to relaunch two newsletters while I worked as a staffer at Eye to Eye Media. I managed and grew Healthy Food Guide’s social media strategy and scheduling, not only through a mix of undeniably witty recipe copy and enticing competitions, but by leading on new video content. I also co-ordinated the title’s annual Food & Drink Awards for three years.

At BMI Healthcare, I managed the day-to-day running of the large and complex website, wrote SEO-led service pages and editorial, and co-ordinated web content projects and video production.

Other commercial work includes national advertorial campaign copywriting for Immediate Media, workplace wellbeing copy for Juice, and social media content strategy for Obicà, who do very nice mozzarella.

I regularly write food and drink-related industry case studies for behavioural insights agency, Canvas8. One commission led me to discover (and immediately love) Bon Appétit Test Kitchen, for which I’ll always be grateful.

As a slight departure from health and food, I recently polished up my Grand Prix knowledge as a quiz script fact checker for Formula 1’s Grill the Grandstand series. Nigel Mansell officially had the best facial hair in sport.

Want me to write, read or edit for you? Get in touch.

Recent Content Marketing work

Three women stand in the distillery next to barrels, looking at samples of whiskey. Behind them is a sign that reads Made By Nature Not By Rules. Nc’nean: Women-first whisky with craft appeal - As well as appealing to diehards, Nc’nean, a female-founded distillery, is enticing craft-lovers by selling its first casks, bottling experimental botanical spirits, and putting sustainability and creativity at its core.
The team from the Bon Appétit test kitchen are stood smiling behind a kitchen counter that is laid with fresh fruit and veg BA Test Kitchen: Relatable cooks for netizens - The Bon Appétit Test Kitchen YouTube channel has gained a cult following thanks to its subversion of conventional food TV, and has proven to be the perfect recipe for entertainment and escapism.