As drinking at home grows in popularity, people are looking for premium ways to consume bevvies and booze. Bartesian’s home cocktail capsules are looking to mix up the cocktail industry with easy-to-make luxury beverages, catering to increasing demand for low-key socialising at home.
Anyone who’s ever tried to make cocktails at home understands the struggle. Buying liquor you might use once, endless cartons of juice, hard-to-find syrups and garnishes, a specialist kit, and – at the end of it all – the right glasses to serve your creation in. For Ryan Close, CEO and cofounder of Bartesian, which is an intelligent drink system, these frustrations were the starting point for his solution.
“It can get complex,” says Close, who was a bartender through college but admits he was never very good at it. “We’re talking about cocktails with several ingredients. We wanted to take those exact elements, like cucumber bitters or muddled cilantro, in real ingredient format and put it into a capsule to make it easier for the customer without sacrificing quality.”
This is an excerpt from a report written for Canvas8. The full report appears behind a paywall
Laura Day 