Patient stories and doctor’s insights using video

Telling on-the-ground stories and giving patients expert advice, with a digital video content strategy

As part of my work as Digital Content Editor at BMI Healthcare, I led on the company’s ambition to produce new video content.

I planned, produced, shot and edited video content. Output included editorially-led packages of high-profile subjects using hospital facilities for rehabilitation, to interviews with hospital consultants for patient-targeted videos on symptoms and treatment.

The video project led to an average increase in video views of 1,552%.