Patient stories and doctor’s insights using video

Telling on-the-ground stories and giving patients expert advice, with a digital video content strategy

As part of my work as Digital Content Editor at BMI Healthcare, I led on the company’s ambition to produce new video content.

I planned, produced, shot and edited video content. Output included editorially-led packages of high-profile subjects using hospital facilities for rehabilitation, to interviews with hospital consultants for patient-targeted videos on symptoms and treatment.

Content was informed by SEO strategy of popular search terms around private health, including symptoms, treatments and questions.

The video project led to an average increase in video views of 1,552%.