SkinnyBooze: Indulgence for low-cal lovers

Health concerns have been exacerbated in the pandemic, and people are looking for ways to balance smart food and drink choices with a desire for comfort and indulgence. SkinnyBooze meets their needs with an online shop of low-cal and low-alcohol brands, shipped straight to buyers’ homes.

For decades, calories have made for great headlines and consequent marketing strategies – whether it’s the newest way we should be calculating them, how to avoid them, or the best way to burn them off. Back in 2012, nearly a decade ago, the focus was on how drinks producers were going to eliminate them as part of the government’s anti-obesity strategy.

This is an excerpt from a report written for Canvas8. The full report appears behind a paywall. Please contact me for details.