What’s the Pig Idea?

This video is an editorial piece for Digest Magazine explaining the launch of The Pig Idea, a campaign aiming to reintroduce hospitality and catering food scraps as feed for pigs. I interviewed campaign lead and restaurateur Thomasina Miers and campaign coordinator Edd Colbert to explain the ideas and objectives behind the campaign.

I also worked with Chris Day at Rethunk to produce an animated explainer sequence, Bella Barlow for the voice over and Dwayne Blee for camera and post-production.